Kian Golzari (Foundr) – The Product Development Blueprint

• 90% Get Brand WrongDiscover why brand-driven entrepreneurs end up always selling more.
• Build Community With BrandingLearn how branding allows you to create loyal fans and launch new products.
• Create Your Core ValuesCrystalize what you stand for, your most persuasive story, and why you care.
• Brand Or Single ProductLearn whether you should be a full-fledged brand or simply sell individual products.
• People Buy From PeopleWalkthrough dialing in your avatar and what to do if you have multiple different ones.
• Insights From Top BrandsModel the way some of today’s top brands communicate and differentiate their products.
• Win The Long GameSee how to structure your brand and business to outlast and outsell your competition.

• Serve A Clear CustomerFollow along step-by-step as Kian gets you crystal clear on exactly who you’re serving.
• Confidently Pricing Your ProductLearn Kian’s unique pricing strategy so you can price your product the right way.
• Develop Must-Have ProductsEasily turn any “nice-to-have” product into a “must-have” solution.
• Know Your Markets LanguageAlign your potential customers preferences with your brand and product experience.

• Study The CompetitionFollow Kian’s step-by-step process for “swiping” insights from your competition.
• Create A Vision BoardSee how to create a vision board to bring the perfect idea to life.
• Confirm It Will SellKian walks you through his favorite software and tools for identifying product demand.
• The Secrets Of SamplesYou’ll learn how Kian uses samples to predictably create a category-leading product.

• Vision-Advantage Product CreationHow to use what you see that others don’t to create a product that stands out.
• Best Product Creation RulesFollow Kian’s best practices around where the best products come from.
• Finding The Right SupplierHow to find, negotiate, and get samples from the right suppliers.
• Kian’s Favorite Product ExamplesWalkthrough of product creation examples you can model your product around.

• Create Your Hero ProductNail down your own hero product which the rest of your brand will be built around.
• Understanding Flagship ProductsLearn why authenticity and individuality are key drivers for successful flagship products.
• Developing Your Product RangesSee how brands like North Face combine inspirational marketing with product range.
• More Successful Product ExamplesGet inspired by more of Kian’s favorite product examples and use them as blueprints.

• Why Speed Is EverythingKian shows you how to move fast when you have a product idea.
• Validate Before LaunchLearn how to save time and money by validating your ideas before committing to them.
• Don’t Overdevelop Your ProductDiscover the right amount of product development you need when just starting.
• Launch For Correct SeasonGet Kian’s hard earned lessons about when’s the right time to launch your product

• Create Unforgettable PackagingSee how to make your packaging and unboxing a remarkable customer experience.
• Find The Perfect NameKian reveals the right and wrong way of naming your product and your brand.
• Choose Your Brand ColorsFollow a proven process for making the colors of your brand feel unique and valuable.
• Pick The Right LogoLearn the different types of logos and which one matches your specific brand style.

• Non Disclosure AgreementsKian walks you through what contracts you need and when to actually use them.
• Keep Your Product PrivateLearn Kian’s 10/5/3/1 rule to help ensure suppliers don’t knock off your idea.
• When To Use PatentsWhat you need to know about design and utility patents in your specific market.
• Defense Against CopyCatsSee the exact actions Kian takes when his product gets copied.

• Use A Spec SheetKian includes his own detailed spec sheet checklist you’ll use with every supplier.
• Must-Ask Supplier QuestionsFollow the step-by-step questionnaire provided to know if a supplier is safe to use.
• Supplier Compliance CertificatesLearn how Kian ensures that products he’ll be getting meet all legal requirements.
• Before Choosing A SupplierListen to Kian’s strong advice on what most people should do before sourcing.

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