These two modules set the tone for the entire course, because, In the words of Lauryn Hill, “How you gonna win if you ain’t right within?” Mindset plays such a key role on this journey because it’s a tough one! If it was easy, everyone would have super successful social media accounts. In addition to mindset, we’ll break down all of the branding elements you’ll want to think about like your core values, mission statement, brand “voice,” target demographic, fonts and colors, and more!

In these three modules, we’ll be breaking down our “Core 4” strategy – you’ll learn everything about our go-to foundational pieces of content! We’ll also outline our exact recommendations for camera equipment and apps/software. We provide both a budget-friendly “smartphone package” that costs less than $100 to get started, as well as a “pro package” that will be a bit more pricey depending on the camera you end up purchasing. Lastly, we go over exactly how to brainstorm a week’s worth of content in less than 30 minutes using our Content Generation Matrix.

Modules six through nine serve as the “meat” of The Fitness Instagram Blueprint. We take you behind the scenes as we film and edit 8 different pieces of content following our Core 4 Strategy. But, we don’t stop there! We actually shot and edited all 8 pieces of content *twice*: once with our smartphone package and once with our pro package. This module will show you just how far smartphone quality has come over the years, and how close you can get to the quality of a more professional set-up as long as you follow our tips and tricks!