Awai – Copywriting Academy
Copywriting Academy – The First and Only Industry-Recognized Certificate Program for Becoming a Highly Skilled, Highly Paid, Professional Direct-Response Copywriter in Six Months or Less
Curriculum & Syllabus
LEVEL 1: What Every Copywriter Needs to Know About Copy, the Industry, and the Copywriter’s Role in It
Copywriters who succeed faster are those who have a clear understanding of their role, the opportunity before them, how the money works, what clients expect from them, and what copy needs to achieve at every stage of the customer journey. You’ll learn:
- Why the industry needs copywriters, who needs them most, and why it pays so well…
- How copy is all about persuasion and immediate response…
- How marketing works and your role as a member of the larger marketing team…
- The Customer Journey and the Copy-Content Continuum…
- How Marketing Funnels work in business, and how to build one…
- Understanding the “language” of direct response…
- Understanding the Key Performance Indicators (KPIs) copywriters need to know…
- Various ways copywriters help their clients attract customers, make more money, and all the ways you can be paid…
- What you need to be a successful copywriter — and what you don’t…
- Traits, habits, and daily routines of successful copywriters…
- How to start and build your own Swipe File — and why it’s important…
- And more…
Awai – Copywriting Academy
LEVEL 2: Persuasion: What it Means and Why it’s the Cornerstone of Your Copywriting Success
The “power to persuade” is perhaps the most valuable and lucrative skill anyone can have, and to be able to do it in writing is — quite literally — a passport to unlimited riches. You’ll learn:
- What persuasion really means and its crucial role in every piece of copy copywriters write…
- Understanding, finding, and transmitting “emotionally compelling and persuasive ideas” in copy…
- The secret of “clarity”…
- The secret of “specificity”…
- Understanding the “Rule of One” as a copywriter…
- The psychology of persuasion and Aristotle’s “Three Appeals”…
- Ways to inject persuasion into every sales message you write…
- How to make any writing — copy, content, emails — irresistibly and instantly compelling…
- Understanding the secret architecture of persuasion…
- The seven questions readers will have that your copy must answer…
- The invisible structure behind the world’s most successful sales messages…
- And more…
Awai – Copywriting Academy
LEVEL 3: Getting to Know Your Prospect — the Most Important Person You’ll Ever Know as a Copywriter
The best copywriters understand that readers are much more than “a potential customer.”
Instead, the best writers and marketers see their readers as our good friend and writer Seth Godin sees them: As people who simply want to become better versions of themselves — and you’re there to help them. You’ll learn:
- How to know who your true prospect is…
- Beyond demographics — why it’s much better to have a real-life image of the person you’re writing to… and who it should be…
- How to learn how to speak your reader’s language…
- How to connect the solution you’re offering to the emotion your reader connects to it…
- The theory of resistance and how to overcome it…
- How to ensure every piece of copy or content you write is 100% focused on your reader’s wants, needs, and desires…
- A simple three-step formula for matching your headline to your reader’s emotional desire…
- How to strike the right balance when writing conversationally…
- Finding your unique voice as a copywriter…
- Using “story” to connect with your reader…
- How to leverage curiosity as a copywriter…
- The most important question you can ask (and answer) in copy to understand what your reader really wants…
- How to keep your readers riveted…
- How to command attention in a “cluttered” world…
- And more…
Awai – Copywriting Academy
LEVEL 4: The Power of Research: Your Key to Big, Emotionally Compelling Ideas and Strong Body Copy
Few writers reach the top levels of our industry without a passion for research. Thanks to the internet and AI, that part of the copywriter’s job just got a whole lot easier.
In Level 4, you learn to leverage all the tools available to writers today to unearth exciting, compelling ideas that will captivate your reader and form what another good friend of AWAI and founder of StoryBrand, Donald Miller, calls “the controlling idea” of every sales message:
- The best places to find breakthrough “Big Ideas”…
- Beyond the Google search: How to research like a pro and unearth gems that lead to winning copy every time…
- How to record and organize the research you find so it can be easily incorporated into your copy…
- How to use research to find the “controlling ideas” for your promotions…
- Research you can do that practically lets you “read your reader’s mind”…
- It’s all about new — how to take old ideas and make them seem fresh and new in the eyes of your reader…
- How to harness the power of AI — the copywriter’s new and most powerful research tool…
- How to spot “hidden gems” of research most copywriters will miss…
- How successful copywriters view the world around them differently… and how you can follow their lead…
Awai – Copywriting Academy
LEVEL 5: Writing a Sales Letter — Using AWAI’s “Deconstructed Flow” Method
The ability to write a complete sales letter is one of the most important — and lucrative — skills a copywriter can have… and one that’s missing from the repertoires of so many “B-level” writers.
Why? Because it’s the one copywriting project that has all the elements of persuasion — from an attention-getting headline… to a strong promise… to proof and credibility… to irresistible offer and close.
Throughout Level 5, you’ll learn to write ALL the elements of a professional sales letter from beginning to end… and in the process, write a sales letter of your own — with feedback — which will later become a core component of your Capstone writing project. This includes:
- Headlines that break through the clutter and noise, grab your reader by the lapels, and instantly connect with your reader’s needs, wants, and desires…
- Leads that make a strong promise while keeping your reader engaged and wanting to read more…
- Body copy that builds trust by delivering undeniable proof that your product can deliver on its core promise, while “layering in” additional benefits that make your offer even more compelling…
- Offers and price propositions your reader simply can’t resist…
- Closes and Calls-to-Action that summarize product benefits, justify pricing, create urgency, give your readers a clear action to take, and make clear the downside of not taking action…
- Ironclad resistance breakers that address any additional “logical” barriers a reader might have to responding to your offer…
- Order forms that clearly and concisely summarize your main promise, core product benefits, price, offer… and make it easy for your prospect to buy…
- And more…
Awai – Copywriting Academy
LEVEL 6: A-Level Editing: Taking Your Copy from Good to Great
With a draft of your sales letter written, time to apply one of the most valuable and important skills a professional copywriter can have — the ability to take your copy from good to great through high-level editing.
And once you have these master editing techniques under your belt, you’ll apply them to the first draft of the sales letter you’ve just written… run it through the special “copy checklist” we’ll give you… apply feedback… until you’re confident enough to submit your sales letter as part of your Capstone writing project.
- How to train your brain to recognize winning sales copy…
- Style guides and what to know about writing for different industries…
- How to use the FK score to make your copy more readable…
- How to polish copy by putting it through a “Punch List”…
- Words and phrases that have no place in persuasive copy…
- How to write concise but powerful transitions that let you move seamlessly from one idea to the next…
- How to use AWAI’s “peer review” and C.U.B.A. copy processes…
- How to eliminate confusing, unbelievable, and “boring” copy…
- How to use the “Four-Legged Stool” to ensure your sales letter has all the copy elements needed to make it thrive…
- How to craft a writing and editing process that works for you…
- How professional copywriters edit their copy (a “First-to-Final” case study)…
- And more…
LEVEL 7: Copy Elements of the Customer Journey: How to Write a Complete Online Acquisition and Sales Campaign
In Level 7, you’ll learn to write all the smaller copy projects needed to support and drive readers to the sales letter you’ve written and polished in Levels 5 and 6, including:
- Space ads for Google and social media designed to generate immediate interest in what you’re selling to the market you’re targeting…
- SEO content that engages a prospective buyer by offering real and useful solutions based on what they’re searching for…
- Emails that encourage readers to click to and read your sales letter…
- Landing pages that offer free reports or other giveaways in exchange for the name and email address of a new potential customer…
- “Stick” emails that welcome new customers where you can start building long-term relationships…
- And more…
Awai – Copywriting Academy
Sale Page: https://web.archive.org/web/20231108182201/https://www.awai.com/p/is/aca-dc/
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Awai – Copywriting Academy Download
Name of course:Awai – Copywriting Academy
Delivery Method: Instant Download (Mega)
Contact for more details: usefulcourse.sp@gmail.com
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